There’s a shift happening in the world of fragrance... and I’m obsessed with it. For years, fragrance marketing has told us: “Go big! Be bold! Make an entrance! Leave a trail that haunts strangers for hours!!” (Hello, cleaning aisle at Target) Meanwhile, the rest of us are over here like: “Actually I’d like to smell beautiful without knocking out everyone in a 12-foot radius.” Welcome to quiet luxury. It’s the idea that confidence doesn’t have to shout. It doesn’t need
By Lydia, sick on the couch but still thinking about fragrance etiquette. Have you ever sprayed a perfume in the morning, felt amazing…and then three hours later thought: “Oh no! This scent is doing WAY too much for a Tuesday.” Just me? It turns out most of us instinctively adjust fragrance to our energy, mood, and setting.... we just never had language for it. So at Boathouse, we decided to create one: Intimate. Expressive. Surrounding.| Three simple ways to match your sc
